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How to calculate eCPM from CPC and CPA campaigns, with the worked OpenX example: 2 million impressions, 5,000 clicks at $0.50 gives an eCPM of $1.25. Formula and steps.

Why gambling keywords and audiences pay some of the highest CPM and CPC rates online, how regulation shapes prices country by country, and which markets publishers should target.

What banner ads cost per thousand impressions, why viewability changed the price, how to work out what a visitor is worth to you, and how to fix a banner campaign with low click-through.

What did it cost to advertise on Pandora internet radio? How Pandora sold audio, display and video ads, the CPM rates reported in 2014 and who bought them.

Pre-roll, mid-roll and post-roll: how video advertising works, why programmatic video was growing fast, and the video ad networks publishers used as YouTube alternatives.

Google treats gambling content as restricted, so casino and betting pages get little AdSense demand. What the rules mean, how Google Ads certifies gambling advertisers, and the better options.

How to price advertising and estimate a site's CPM: the four steps for setting rates, the factors that decide what a site earns, and which sites are easiest and hardest to monetize.

Average web display CPM was $2.66 in 2012, and Forrester forecast $4.68 by 2017 as viewability took hold. What drove the numbers, how exchanges changed pricing and where the money went.

The mobile ad networks app developers used in 2013, from AdMob to InMobi and Millennial Media: formats, SDKs and how they paid, plus which app categories earned the most.

Super Bowl, World Cup, Champions League final: how sportsbooks plan advertising around big events, why CPMs spike in the build-up, and how publishers prepare content to earn from it.

A 30-second Super Bowl XLVII ad cost about $3.8 million in 2013. What advertisers got for the price, the CPM behind it, and how sports betting brands became Super Bowl regulars.

Invalid clicks get AdSense accounts disabled. How to spot suspicious clicks by country, read low-CPC warning signs, and what to do before Google acts on your account.

Which countries pay publishers the highest CPM? Banner and pop-under rates by country collected from publishers in 2013, which verticals pay most, and how to aim content at high-CPM traffic.

How real-money and social casino apps acquire players on mobile: app store rules, CPI and CPA pricing, ad networks and creatives, and what it means for app developers and publishers.

What you need before applying for AdSense: a site with original content, age 18 or over, policy compliance and, in some countries, six months of ownership. Plus the content Google restricts.