Before you apply for AdSense, make sure your site meets the basic requirements. The most important is simple: a quality, professional-looking website with original content worth reading.
Eligibility checklist
- Do you have a website? You need one to apply. If not, you can create one on Blogger.
- Are you at least 18? AdSense accepts applications only from adults, as its terms state.
- Does your site follow AdSense program policies? Check them before applying. Google can change them at any time, and keeping up is your responsibility.
- Have you owned the site for six months? In some countries, including China and India, Google required six months of ownership to protect advertisers and existing publishers.
When you are ready, submit the application. Google usually replies by email within about a week.
What gets applications rejected
- Too little content, or content copied from elsewhere.
- Missing basic pages: About, Contact and a privacy policy.
- Poor navigation or a site that is still under construction.
- Content Google does not allow or restricts.
Restricted topics, including gambling
Some topics are not banned outright but restricted, which means fewer advertisers bid on them. Gambling-related content is one of them: pages promoting online casinos, sports betting or poker receive limited Google demand, and in some countries none at all. That is why casino review and betting tips sites usually choose a different route from the start. We explain the rules and the alternatives in AdSense gambling policy and the alternatives.
Related: how to protect your AdSense account from invalid clicks.
