PropellerAds says its mission is to deliver better performance to advertisers and higher revenue to publishers. It does that by combining optimization and targeting technology with large volumes of remnant and pop-under inventory, and in 2014 it was one of the fastest-growing networks for sites that AdSense would not accept.
How PropellerAds works
Propeller Ads Media is a UK-registered network that buys targeted reach and resells it to performance advertisers. Publishers place a single code and get paid per thousand impressions. The network became best known for pop-under ads, which open behind the active window and rarely conflict with other ad codes on the page, so many publishers ran PropellerAds alongside AdSense or Media.net rather than instead of them.
| Commission type | CPM (cost per thousand impressions) |
|---|---|
| Minimum payment | $50 PayPal, $100 Payoneer, $500 wire transfer |
| Payment frequency | Net 10 |
| Payment methods | PayPal, wire, Payoneer, ePayments, WebMoney |
| Registered in | United Kingdom |
Who buys PropellerAds traffic
The network's demand comes largely from performance advertisers: mobile apps, utilities, dating, e-commerce, and a big share of iGaming, meaning online casinos, sportsbooks and poker rooms. That matters for publishers. When a gambling advertiser is buying a country, CPMs in that country rise for every site in the network, which is why sports, streaming and gaming sites often see their best PropellerAds days around big football matches and boxing nights. For the reasons behind those prices see iGaming CPM and CPC rates by country.
Pros and cons
- Pros: fast approval, low minimum payout, weekly-style payments, works with small sites and international traffic.
- Cons: pop-unders annoy some visitors, and CPMs swing with advertiser demand by country and season.
Tip: run PropellerAds on pages where users arrive from search and leave quickly, and keep it off your best evergreen articles. Test one format at a time and compare eCPM over at least two weeks.
